Marking a ground-breaking moment in the history of performance apparel, the new Cold Skin Baselayer that has been independently tested and proven to be three times colder than a standard competitor product.

Designed for the height of the warm summer months, the new Zerofit Cold Skin Baselayer offers motorcyclists, hikers, anglers, golfers, runners, cyclists and team sport players instant cool, dry comfort as the Japanese brand aims to shift the mindset around how a baselayer can offer significant performance benefits in temperatures of up to 40 Celsius.

The product was subject to Q-max testing at the Kaken Test Centre in Japan this examination offers up an analysis of how cool the surface of the Cold Skin fabric is. The higher the Q-max value, the cooler the fabric.

Currently, if the Q-max value of a product is 0.1 W/cm2 or more, it is recognized as having cool contact performance. The Cold Skin recorded a value of 0.298W/cm2 whereas a standard competitor product would typically score below 0.1 W/cm2, a measurement method defined by Japanese Industrial Standards.

Integral to this breakthrough development in the baselayer market is Cold-to-Touch (CTT) Technology from Zerofit, a fresh innovation for 2023/24. Cold from the moment it touches your skin, the baselayer technology utilises innovative fibres that are engineered to absorb heat and spread it over the body surface.

This quickly delivers an efficient cooling feeling which can help boost concentration in the hottest of conditions. The thin and lightweight fabric disperses sweat rapidly creating a quick dry feeling without stress on the skin or causing a restriction of movement.

Protection from the suns harmful rays has also been factored into the Cold Skin, with the garment having a maximum UPF50+ rating, and it is available in both black and white. It also uses Polygiene StayFresh silver ion antibacterial treatment which suppresses 99% of odour-causing bacteria and additionally helps to eliminate sweat odour.

Details:

• Independently tested and proven to be three times colder than a standard competitor product.
• Cold from the moment it touches your skin, in temperatures up to 40 Celsius.
• Baselayer technology utilises innovative fibres that are engineered to absorb heat and spread it over the body surface.
• The thin and lightweight fabric disperses sweat rapidly creating a quick dry feeling without stress on the skin or causing a restriction of movement.
• Protection from the suns harmful rays has also been factored into the Cold Skin, with the garment having a maximum UPF50+ rating, giving athletes additional peace of mind while competing or training.